![]() It’s meant to motivate people to get up and turn off their alarm before they get shocked. You can set the alarm in a variety of combinations I chose one that beeps for a few seconds, then vibrates, then zaps. Get Data Sheet, Fortune’s technology newsletter. “The shock clock forces your body to abide by it.” “You have an internal clock and your body decides whether it wants to abide by the internal clock,” says Sims McGrath III, Pavlock’s director of marketing. ShockClock is the company’s foray into getting our sleepy bums out of bed. People have used Pavlock to quit habits like biting their nails or smoking. The company is promoting its new alarm product with a campaign on Indiegogo, the online crowdfunding platform. Shock Clock is the latest creation from Pavlok, a wearable device startup founded by Maneesh Sethi, a blogger who became Internet-famous when he hired a woman to slap him every time he mindlessly opened Facebook. For the past week and a half, I’ve tested out the Shock Clock Wake Up Trainer. ![]() The little guy had been darting around on full blast all week, and it felt like I’d committed a form of robot abuse.īut abusing myself in the quest to wake up in the morning? Yes please. I bought the Clocky runaway alarm clock only to retire it when I returned from a trip to find a very distressed Clocky stuck in a corner of my apartment. ![]() I’ve tried all manner of tricks, from apps that track REM cycles to vibrating pillows and blue-light-blocking sunglasses. ![]()
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